Internet marketing is one of the most talked about subjects these days. The reason to this popularity of internet marketing is the success people have had with it. Lots of people have successfully made lots of money with it. Like anything else, internet marketing has two sides to it, the positive and the negative side. This article explore the pros and cons of internet marketing.
The Pros of Internet Marketing
It requires very low investment. One of the best things about internet marketing is that it costs very little to get going. You only need to spend a few dollars to have your website set up, and get it hosted by a good web-hosting company.
It is the easiest way to reach customers globally. Internet is used by people all across the globe. This makes internet a very good means of reaching out to customers globally. Interestingly, it costs nothing to reach out customers residing in any part of the world.
It is easier to reach out the target customer: You do not really need to wait for the customer to visit your shop. You could just shoot a promotional mail to get customers reaching out to you. You could actually shoot a mail to a list of multiple customers at a time. All this can be done at a free cost.
Your website works 24 hours for you. Unlike a real world shop, your website works 24 hours for you. You may be working, sleeping, enjoying a holiday or doing anything else in the world, but your website would still be making money for you.
You may not sell your own products. You do not really need to manufacture your own products. You could easily work for a supplier (a merchant) and simply sell the products. You would get paid with high commissions for each sale. There are many drop shipping companies that you could work for, wherein you do not even need to ship the products. All the products are shipped to your customers by the drop shipping company itself.
These are just some of the pros of internet marketing, but they are some of the more important pros of internet marketing, at least according to me. Now let me cover some of the more important cons of internet marketing.
The Cons Of Internet Marketing
It can take long to get started in full flow. There are millions of websites out there, and each one of them is striving hard for traffic (visitors). You would need to work really hard on your website to get the visitors visiting your website. Without visitors, you would not be able to do much with your website.
It can be difficult to earn the customer’s trust. The web is a virtual world. There are no solid evidences to your authenticity and reliability. It can sometimes be difficult to get the customer to trust your products or services.
There is a tough competition. There is a stiff competition for you out there. A customer has too many options to choose from. You will have to give extreme importance to your products and promotion tactics.
All said and done, internet marketing is a lucrative prospect. If you are methodical and smart in your approach, you could make loads of money. It is really important that you work extremely hard and stick with it if you are going to seriously approach internet marketing.
As long as you keep working hard, and you don’t give up, you will eventually see great success in this business. Just make sure you never give up!